Why Fashion Trends

Mon, 05 Mar 2012 21:05:00 +0000

Why Fashion Trends

We have all recieved our copy of our fav magazine to find it jam packed with Spring Trends. But have you ever wonder how to interperut those trends or often thought why bother? or "It seems so early right"

But more importantly, the fact that the deepening economic crisis means with each passing month it's harder to get people to part with their money for any clothing, regardless of the weather. Previously, a quick succession of trends kept consumers running back to the stores for fast fashion replenishment, but increasingly this is not enough and the emergence of new looks is slowing to keep pace with a cautious consumer. So if wearing the latest style is not necessarily on the top of everyone's agenda, does that mean trends have lost their relevance? I'm actually quite confident the answer is no. Money may well be tight for the consumer but this doesn't mean to say they've stopped caring what they wear. Quite the contrary, they are becoming far more specific in what they buy and are looking for pieces that hit the nail squarely on the head. The scattergun approach to shopping is dead in the water; people don't want five striped tees any more, they want one ultimate tee and are prepared to pay the cumulative cost. Brands must promote tightly edited must-have items and wardrobe essentials like Fever has alway done!

So if the trends need to be more specific how do forecasters and designer's get it right? The trends process is not scientific but nor is it wholly artistic. It is based on the research and intuition of the forecasters spread across the globe, each one with their finger on the pulse of music, media, the arts, and of course, fashion. The whole here can be reassuringly justified by the sum of its parts. The big picture thinking that kick-starts the trends process draws on everything from music and architecture to political protests and flower arranging. At this stage it may seem esoteric and irrelevant to the average person looking to buy a new pair of leggings, but this process is about identifying the future context in which those leggings will be purchased. By monitoring developments in the bigger issues (such as sustainability, technology, the economy and sociology), and drawing on aesthetic influences from artists and designers,

As you can see, the resulting trends have therefore been sense-checked against market knowledge to ensure they really resonate with the legging-buying consumer. So while we may no longer feel the urge to reinvent ourselves and our wardrobes each season the power of trends to inform and shape the fashion industry still rings true.

Erika

Jan 18th 2012

Wed, 18 Jan 2012 22:50:00 +0000

Which dress was your favorite? Angelina in Versace Atelier? Charlize in Dior? Heidi in Calvin???!!

Welcome

Thu, 02 Jun 2011 03:35:00 +0000

So here starts my blog!!! It is hard to believe that not that long ago that the word “blog” had absolutely no meaning to any of us! How our lives are changing and evolving everyday! Technology is a key component in everyone’s lives. Some believe to the better, some for the worst.

Me I chose to embrace it for business and try and limited it during family time. But as a whole it defiantly allows you to keep your finger on pulse of the world and is an excellent way to learn new things everyday!

So embrace the new Stylist corner technology, please use it to the fullest...it is your Fever port hole! This is the place to be! Get your monthly updates, receive new training and tips. Grow and learn!

Erika

Resort + Cruise Wear

Why Fashion Trends

Jan 18th 2012

Welcome